Challenging Our Philosophy
Max Allen will lead an intellectual exploration of wine as we pull apart our established values and cultural attitudes to better understand what’s driving consumer engagement and industry priorities. With valuable insights from philosopher and wine wrtier Elaine Chukan Brown and marketing specialist, Carolyn Miller, we will attempt to knit together culture, life, food, land and experiences of wine to set our philosophical compass, particularly post-pandemic. This session will also interrogate consumer appetites for ultra-premium, luxury items and other factors motivating engagement with wine brands and experiences.
Custodianship & Our Changing World
Dr Greg Jones, Dr Mark Krstic, Peter Dillon and Mac Forbes bring a winemaking and scientific perspective to wine's relationship to the land. In this powerful session we question what the future looks like, what's important and how we address our responsibilities as viticulturists and winemakers around the world. Climate change is front and centre in this discussion as we look at a selection of pinot noir wines and explore sustainability, conscientious farming, regeneration and what we can do in the future to protect our fragile environment.
Hosted by the Yarra Valley, Geelong, Macedon Ranges, Gippsland, Tasmania, Adelaide Hills and Mornington Peninsula.
You will enjoy a gorgeous lunch with a selection of wines from each region and engage in a robust discussion before voting on the best 'Regional Wine of the Day'.
In The Eyes Of The Beholder
The value perception of pinot noir is very subjective and this session will analyse, discuss and interrogate market influences, where we find the right benchmarks and find out whose opinion really matters.
Tamara Grischy, Michael Dhillon and David LeMire MW will reveal market dynamics around the world, price points and what premium wine means to consumers. This session will include a blind tasting of select examples at various price points available in retail markets.
Wines & Stories That Inspire
Why does place matter? How much does a story of place and region add to the value of a wine? And how do stories of place and people inspire us?
Phillip Rich, Jane Eyre and Richard Hemming MW will guide you through a tasting of wines with stories that inspire.
Pinot Noir Celebration Gala Dinner
Celebrate pinot noir with wines from Australia and around the world matched to the freshest, seasonal local produce.
